List: Authentic Branding | Curated by Glenn Geffcken | Medium

Jun 19, 2022

8 stories

Authentic Branding

Glenn Geffcken

The Tone of Marketing Speaks Volumes

Why the indirect message implied in marketing is more important than the direct.

Aug 8, 2019

The Tone of Marketing Speaks Volumes

Aug 8, 2019

In

Better Marketing

by

Glenn Geffcken

Don’t Tell People Who You Are, Show Them

Use courage and vulnerability to create a personal brand that stands out

Sep 4, 2019

Don’t Tell People Who You Are, Show Them

Sep 4, 2019

Glenn Geffcken

The Three A’s of Brand Building

How a simple slogan can transform a company

Sep 20, 2019

Sep 20, 2019

In

Better Marketing

by

Glenn Geffcken

Intentional Brand Building: The Defining Factor of Scaling Up

In a commoditized, technology-driven world, connect through shared values, personality, and fulfilling a deeper need

Oct 14, 2019

Oct 14, 2019

In

Mind Cafe

by

Glenn Geffcken

We Change the World for the Better by Doing the Work We’re Meant to Do

We do better work when we do work with purpose.

Oct 30, 2019

We Change the World for the Better by Doing the Work We’re Meant to Do

Oct 30, 2019

In

Better Marketing

by

Glenn Geffcken

The Mysterious Missing Element Most Marketers are Overlooking

Intentionality offers us deliverance from marketing that doesn’t fully land with an audience

Nov 18, 2021

The Mysterious Missing Element Most Marketers are Overlooking

Nov 18, 2021

In

Better Marketing

by

Glenn Geffcken

Interruption Marketing is Dying a Slow Death

Instead of measuring our ability to fulfill a vision by how much, we ought to be asking how well

Mar 1, 2022

Times Square advertising at night

Mar 1, 2022

Dan Salva

FOMO vs. inspiration. What serves your brand better?

Inspiration and meaning serve a deeper need we all have. And in doing so, create an irresistible gravitational pull for a brand.

Jun 2, 2022

Jun 2, 2022

Glenn Geffcken
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